What use is a course packed with glitzy features and great graphics, if it doesn’t actually have any meaningful and memorable substance?
The most challenging part of any training project is to plan, research, design and write the content, so that it meets the objectives of the training in the most effective and interesting way. That’s what instructional design is all about.
We are not experts in the subjects that we develop (we rely on Subject Matter Experts for that), but we are experts in asking the right questions, doing research and designing programmes that emphasise the relevant point to facilitate an understanding of even the most technical of topics.